Asian reward progrmas
Retail Loyalty Program: An Effective Way to Bring Market Competitiveness in China
Jul 18, When it comes to a loyalty program strategy, from acquisition to long term retention, what makes one customer-centric to Asian markets?.
Apr 30, Some loyalty programs really are a cut above the rest. So much so, there is an Oscars-esque award ceremony recognizing the world's best.
Loyalty trends in the Asia–Pacific region: App happy - Azpiral
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Jan 15, The rest of the world is now quickly following with several major European and Asian loyalty programs becoming revenue based as well later.
Asia: most valued benefits from loyalty programs 2014
Description:Asia—Pacific has the highest percentage of loyalty program participants in the world that say store-specific loyalty mobile apps are most appealing. Marriott Rewards Best Elite Program: Participation is lower in Greater China but retailers in China are using loyalty to bridge the gap between online and bricks and mortar businesses. Many consumers have grown to expect introductory benefits and deals from loyalty programs, so brands must look to break the discount expectation early in the life-cycle by appealing to other features of the maximising mindset, which deliver a better brand experience. One route is for brands to create a community around values shared by the brand and consumer which can help to develop loyalty in the long term. An interesting observation about the Asian — Pacific consumers is they have a unique value for special events offered through a loyalty program.
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