Marketing to interracial couples
An emoji for all types of love
5 Feb Biracial couples and families are becoming increasingly common. explained Americus Reed, marketing professor at the University of.
Tinder wants to create emojis for interracial couples, calls for petition
16 Mar Interracial Marriage Is Widely Accepted, But Not for Ad Families . Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race.
Yes and for both of your reasons and a few more. 1 - Our culture is changing for the better despite the efforts of a loud minority, but this does not.
Inside the Biracial Advertising Boom
Description:Companies are using them in advertisements to reflect that reality, and to sell to those who value diversity. The unique part has to do with the actors who play this adoring family: The father is white, the mother is black, and their teenage daughters are biracial. By casting the ad in such a way, Infiniti has joined a growing list of companies selling everything from breakfast cereal to cars to clothing that portray the American family in TV advertisements as more than a single race.
User Comments 3
Post a comment
Comment: