Bear naked granola history
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Bear Naked is a prepared foods company that produces granola, granola bars and ready to eat Granola · Love Grown Foods Read · Edit · View history.
6 Feb A man and his van: Co-founder Synnott used this Bear Naked truck to carry granola samples to community fairs, event sponsorships, and.
February 09, 2006
10 Dec Many successful food brands have a founding myth. In the case of Bear Naked Granola, it is the story of the co-founders offering “breakfast in.
Description:Current Issue FORTUNE Small Business -- A casual shopper might think that the last thing the world needs is another snack food company, but that didn't stop Kelly Flatley and Brendan Synnott, two high school friends who wanted to redefine the natural-foods market with their homemade nutty granola. They launched Bear Naked in , when consumers were becoming increasingly health-conscious. Flatley and Synnott bombarded cart pushers and store managers in the cereal aisles of Connecticut supermarkets, passing out Bear Naked in its minimalist packaging. They also caught the attention of big competitors: Flatley, 28, and Synnott, 29, who will stay on at least to manage the transition, tell us how they did it.
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